Personal Approach to Users
In order for the Cozy Home app to have a personal approach to customers, we integrated a system of cross-selling recommendations. This system analyzes user preferences and suggests what items they might like.
On the admin side, we made a tool for content managers where they could upload a photo containing images of several goods, add it to a certain category, and then bind particular goods to it.
This approach allows stimulating complex purchases when a buyer purchases the whole set of goods at a time, contributing to an average ticket size increase.