Thus, we need to create an ecosystem of services, tools, and mechanisms for the digitalization of the Russian steel market. The main objective was to simplify the purchase and sale of products without loss of quality and guarantee a high level of cooperation between the parties to the transaction, making the market more stable and transparent.
“Platferrum” was designed as a digital marketplace with the key difference that it benefits both suppliers and buyers.
Suppliers and buyers of steel products should be able to quickly connect to the platform that provides them with a new digital sales channel without the cost of advertising and promotion. In this way, “Platferrum” should become a complete substitute for an in-house online shop. In addition to this profitable option, suppliers can increase revenues from their own services (logistics, metalworking) by means of new orders and regular price and market analyses.